Essay about William Shakespeares A Midsummer Nights Dream

William Shakespeares A Midsummer Nights Dream Shakespeare, in his A Midsummer Night’s Dream, uses his characters to cast a sense of derision over the use of the imagination. â€Å"The lunatic, the lover and the poet† are thrown together all on one line, and it is implied that the latter two are as crazy as the first. (Midsummer Night’s Dream, V.1.7) Despite this seeming scorn for plays and their ilk, Shakespeare is implementing a strong irony. Characters who scorn the imagination are no more than imaginings themselves – and, by this, Shakespeare is actually reinforcing a positive image of plays of the imagination. Theseus’s denial of imagination’s worth reads more as apophasis than as any true refutation. Even as he scorns the†¦show more content†¦Theseus, as an added level of irony, spends a fair amount of time voicing his disdain for the imagination, and for plays – and then, just after that, he chooses a play for the night’s entertainment. He disregards â€Å"some satire, keen and critical† in favor of Pyramus and Thisbe, in fact. (V.1.58) One would think that, as the representative of cool reason, Theseus would opt to listen to something less fanciful, but he belies his own position against the imagination and chooses an â€Å"airy nothing† instead. (V.1.17) It is in this direct contradiction that Shakespeare cinches the irony of Theseus. Even so, once he has chosen Pyramus and Thisbe, Theseus maintains his stand: â€Å"the best in this kind [plays] are but shadows.† (V.1.224) If this were true, and he believed it, why would he then choose a ‘shadow’ for entertainment? Why not choose something more ‘real,’ something that has more of an effect on the world? The simple answer is that plays themselves do affect the world. For even this ‘shadow,’ Pyramus and Thisbe, does in the end draw some emotion from its watchers – Theseus says â€Å"this passion, and the death of a dear friend, would go near to make a man look sad.† (V.1.303) Hippolyta furthers his sentiment, adding â€Å"Beshrew my heart but I pity the man.† (V.1.305) If the worst of plays can draw such emotion, then plays hold power indeed. In yet a further interpretation, Theseus may act as a sort of metaphor for theShow MoreRelatedWilliam Shakespeares A Midsummer Night’s Dream1973 Words   |  8 PagesWilliam Shakespeares A Midsummer Night’s Dream The focus of this discussion will be upon the language and performance possibilities of this extract from the Dream[1], following brief consideration of the manner in which the extract relates to the rest of the play in terms of plot development and the reflection of certain of the play’s themes. Performance aspects are considered alongside the distinctive features of the language, as it is suggested that the natureRead More William Shakespeares A Midsummer Nights Dream Essay935 Words   |  4 PagesWilliam Shakespeares A Midsummer Nights Dream A Midsummer Night’s Dream could have easily been a light-hearted, whimsical comedy. Complete with a magic forest and a kingdom of fairies, it is an iconic setting for amorous escapades and scenes of lovers. But Shakespeare’s writing is never so shallow; through this romantic comedy, Shakespeare postulates an extremely cynical view of love. A Midsummer Night’s Dream becomes a commentary on the mystery of love, and lovers in general emerge shamedRead More William Shakespeares A Midsummer Nights Dream Essay1591 Words   |  7 PagesWilliam Shakespeares A Midsummer Nights Dream In William Shakespeare’s A Midsummer Night’s Dream, there are endless images of water and the moon. Both images lend themselves to a feeling of femininity and calm. In classical mythology, the image of water is often linked with Aphrodite, goddess of passion and love. Born of the foam of the sea, Aphrodite was revered as an unfaithful wife to her husband Hephaestus (Grant 36). This may have a direct coloration to the unfaithful nature of theRead MoreEssay William Shakespeares A Midsummer Nights Dream974 Words   |  4 PagesWilliam Shakespeares A Midsummer Nights Dream Shakespeare’s A Midsummer Night’s Dream can be considered an archetypal comedy due in large part to the ill-defined characters. Part of what makes this play work so well is that rather than becoming too invested in any one character’s hopes and fears or desires and struggles, the audience is simply rooting for things to work out well in general. If the audience became too attached to any one character, they might lose sight of the bigger pictureRead MoreThe Supernatural in William Shakespeares A Midsummer Nights Dream1550 Words   |  7 PagesSupernatural in William Shakespeares A Midsummer Nights Dream Consider the presentation of the supernatural in A Midsummer Nights dream. In what way does it reveal Shakespeares moral and philosophical concerns? How does Shakespeares stagecraft (setting, Characterisation, language, verse form etc) facilitate the consideration of his concerns? and how do we as a modern audience respond to the play as a piece of theatre? The main themes of A Midsummers Night Dream areRead MoreWilliam Shakespeares A Midsummer Nights Dream Essays3973 Words   |  16 PagesWilliam Shakespeares A Midsummer Nights Dream In the following essay I am aiming to show how Lysanders claim that the course of true love never did run smooth is supported by other events in the play. A Midsummer Nights Dream was written by William Shakespeare. No one knows the exact date it was written but we know it was between 1589 and 1595. He combines romance with comedy to produce this popular story. When he was writing the play superstition aboutRead More Night in William Shakespeares A Midsummer Nights Dream Essay1379 Words   |  6 PagesNight in William Shakespeares A Midsummer Nights Dream One of the recurring themes throughout Shakespeare’s A Midsummer Night’s Dream is the time of day during which the play’s major action takes place: night. This being the case, there are certain words that are directly linked to this theme that appear numerous times throughout the script. Four such words are â€Å"moon,† â€Å"moonlight,† â€Å"moonshine,† and â€Å"lunatic.† Each comes from a feminine root that serves to identify the women in the play asRead MoreEssay on Women in William Shakespeares A Midsummer Nights Dream780 Words   |  4 PagesWomen in William Shakespeares A Midsummer Nights Dream A Midsummer Night’s Dream, by William Shakespeare, is a play that illustrates a good picture of woman’s lack of freedom. It is a story of several couples, among which there is a fairy king, Oberon, who proves his sovereignty over the queen of the fairies, Titania. The two have an ongoing conflict about who should keep the Indian boy, whose mother had recently died. Titania doesn’t want to give him up because she and the boy’s mother knewRead MoreEssay about William Shakespeares A Midsummer Nights Dream 1648 Words   |  7 PagesWilliam Shakespeares A Midsummer Nights Dream  Ã‚  Ã‚   There are so many references to the eyes in A Midsummer Nights Dream that one would expect there to be a solid and consistent reason for their appearance. However, this does not seem to be the case. Indeed, the images associated with the eyes are so varied, and shift so frequently, that it is practically impossible to define what it is they represent. This difficulty reflects the problem of distinguishing between what is real and whatRead MoreTrue Love in William Shakespeares A Midsummer Nights Dream1928 Words   |  8 PagesTrue Love in William Shakespeares A Midsummer Nights Dream I have been studying A Midsummer Night’s Dream and exploring how the characters within this play deal with love and the consequences resulting from falling in love. I will be answering the question asked by providing quotes and examples of Shakespeare’s technique in showing that ‘The course of true love never did run smooth’ as well as providing answers as to why Shakespeare made this the case in the play

Hp Wacc Project Essay - 1846 Words

Hewlett-Packard (HP) | Weighted Average Cost of Capital | FIN6406-TH | | | | Company/Industry Information Hewlett-Packard Company or HP is a multinational American information technology corporation headquartered in Palo Alto, California. HP provides products, technologies, software, technical support and solutions to various consumer groups. These consumers include small- and medium-sized businesses (SMBs) and large enterprises, including customers in the government, health and education sectors. HP specializes in developing and manufacturing computing, data storage, and networking hardware, designing software and delivering services. Major product lines include personal computing devices, enterprise, and†¦show more content†¦2.8% + 2.3% +2.3% /3 for an average cost of debt of 2.47%. So, it is reasonable to assume that for 3-10 year bonds issued by HP in today’s market, the average before-tax cost of debt would be roughly 2.47% Based on HP’s taxable income per their financial statements, they would fall in the 34% tax bracket. So the after-tax cost of debt for HP would be calculated as follows. 2.47%(1-.34).= 1.63%. So, in our WACC calculation, we will use 1.63% as our after-tax cost of debt. Flotation costs are insignificant so they were not taken into account for this calculation. Cost of Preferred Stock HP currently does not have any preferred stock outstanding. So, for the purposes of this calculation, the cost of preferred stock will not be taken into account. Cost of Common Stock (rs) (Use CAPM, DCF amp; Own-Bond-Yield-Plus-Risk Premium Approach) CAPM Approach: We first determined HP’s cost of common stock using the CAPM model. This formula is rs=rRF + (RPM)bi. Per our textbook, in a survey of many highly regarded companies, two thirds of those companies used the rate on a 10-year treasury bond as the closest estimate to a risk-free rate.Show MoreRelatedPrject 587 final course project7331 Words   |  30 Pages Project Course Project Final Hewlett Packard Advanced Program Management Program Management Plan April 10, 2013 I. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 II. Organizational Strategic Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 a) Mission statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 b) Long term Goals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 c) Methods for attaining goals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Read MoreCompany Analysis Report: Molson Coors Brewing Co.2015 Words   |  9 Pagesï » ¿ Course Project Part II: Molson Coors Brewing Co. Dunnia Lopez D40105731 FIN515 – Managerial Finance Dr. Nader Gandevani October 19th, 2014 Table of Contents I. Introduction 3 II. Molson Coors Stock Price, Intrinsic Value, based on Discounted Cash Flow Model 3 - 10 III. Compare and contrast the intrinsic value with the current market price †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 10-11 IV. Conclusions†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 V. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... 12 VI. Appendix †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEssay on case 2 MAII2941 Words   |  12 Pagescapitalization of Thai firms will increase as a result.  QUESTION 5 - 32 points You are working for a US textile company that is considering investing in a project in Brazil for production and sale to the local market. Given your extensive experience with international investments, you have been asked to look at the valuation of the project. You are conducting your analysis as of the end of 2005. Beta estimates forBeta estimates forEstimates Indicestextile industry textile industry for market inRead MoreQantas Airline Financial Valuation and Sensitivity Analysis3525 Words   |  15 PagesCorporate Finance PROJECT - TASK A Table of Contents Executive summary 1 Introduction 2 VALUATION 2 1. Select a company listed on the Australian Stock Exchange, find and download the following data 2 2. using the data from 1b and 1c construct a Characteristic Line and determine Beta for the company. Is this Equity or Asset Beta? 2 3. Rebuild the Five Year Historical Financial Statement, extracting only relevant cash flow data for NPV analysisRead MoreFinancial Management (Capital Budgeting Mini Case)4488 Words   |  18 Pagesrates of return. Therefore, a financial manager must be able to decide whether an investment is worth undertaking and be able to choose intelligently between two or more alternatives. To do this, a sound procedure to evaluate, compare, and select projects is needed. This procedure is called capital budgeting. In other words, capital budgeting is the process of analysing additions to fixed assets. 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The players on the takeover project usually underestimate the potential benefits from MA, and therefore the additional value originated by the combined entity is usually scarce since it is incorrectly estimated (Damodaran, 2005), destroying consequently shareholder value ratherRead MoreAb Thorsten Case Essay4275 Words   |  18 Pagesproposal. A strong opposition regarding the XL-4 project was put up from the Belgium management team. Regardless of what Ekstrom proposed or how he compromised, the Belgium team simply said that he was too optimistic regarding the projections and did not understand the difficulties involved in manufacturing. Finally, after an all day meeting, Gillot, the SVP of industrial chemicals for Roget, left without giving any clear indicator of whether the project would be approved or discarded (Anthony, GovindarajanRead MoreLenovo Financial Paper8014 Words   |  33 Pageslaunches its first technological innovation convention, â€Å"Legend World 2002,† which opens up Legend’s â€Å"Technology Era†. Legend introduces its visionary concept for the future of technological development and applications, its Collaborating Applications project, as well as its strategies for implementing Collaborating Applications. Legend’s supercomputer, the DeepComp 1800 makes its debut. It is China’s first computer with 1,000 GFLOP (floating point operations per second) and China’s fastest computerRead MoreLenovo Financial Paper8022 Words   |  33 Pageslaunches its first technological innovation convention, â€Å"Legend World 2002,† which opens up Legend’s â€Å"Technology Era†. Legend introduces its visionary concept for the future of technological development and applications, its Collaborating Applications project, as well as its strategies for implementing Collaborating Applications. Legend’s supercomputer, the DeepComp 1800 makes its debut. It is China’s first computer with 1,000 GFLOP (floating point operations per second) and China’s fastest computer for

A Educational Excellence And Standards For More Than 30...

Rochester Institute of Technology has been known for its educational excellence and standards for more than 30 years. RIT vision is to create a worldwide portfolio and educational models that could fulfill difficult global needs. One of the university values is to build personal trust and relationship among different cultures delivering continuous advance and support to the global economy. This university possesses different campus around the world such as China, Croatia, and Dubai that integrate so many students from all over the world, creating an environment full of cultural variety. RIT has helped to the economy from those countries and other such as the Dominican Republic, preparing professional to make a successful career in a global society. RIT has been focused on expanding its campuses in countries where they know could have a great impact in today’s global economy development. Latin American countries like Chile and Asian Countries such as Thailand could be a great location for RIT to expand its campus giving new opportunities for so many students that would love to have a great education. There are economic factors that have a major influence in creating a new campus for RIT in a country like Chile or Thailand. These countries are emerging economies that every day is growing and developing new economic projections for the benefit of the country and the world. These economic factors such as human development index (IDH), interest rates, currency exchange,Show MoreRelatedCarl E. Jr. Katz And Frank M. J. Lafasto827 Words   |  4 Pagesprocesses. Many organizations have adopted the team leadership approach in order to meet the constantly changes and complex demands of their clientele. 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Amazon-Case Study-Free-Samples for Students-Myassignmenthelp.com

Questions: 1.Use Classical Political Economy Theory to explain Amazon's Corporate reporting decisions. Make sure you explain what Institutional Theory is, and support your observations with evidence from the case study. 2.Use the Managerial branch of Stakeholder Theory to explain Amazon's corporate reporting decisions. Make sure you explain what PAT is, and support your observations with evidence from the case study. 3.To what extent to current share prices anticipate future earnings announcements? 4.Explain how the Brunswik Lens Model might be used to explain an investor's decision about whether to buy or sell shares after Amazon's announcement. 5.Some academics have criticised the accounting profession for acting to legitimise the capitalist system (supposedly by supporting the haves against the have nots. Indicate whether the case study supports the critical view of accounting, or whether it doesnt. Answers: Introduction Hilton Hotels is one of the premium luxury hotels located in Shanghai. The hotel is based in the heart of Shanghais business and entertainment district. The hotels locational advantage is worth mentioning as it is present near the Pudong International Airport and the Hongqiao Airport and is located at the business center of Shanghai which is one of the busiest and most important financial hubs of Shanghai. The hotel offers an exotic view of Shanghai and also provides different facilities and services that are hard to match the services offered by the other hotels. The customers in the hotel can visit tourist attractions that are located nearby the hotel like The Bund, Grand Theater, Shanghai Museum, Jingian temple and Yu Garden and Bazaar which are present at close proximity. However the most prominent advantage of the hotel is its close location from Shanghai Disneyland which is just less than a hours drive. The hotel comprises of a number of premium rooms with luxury suites to attr act all range of customers. Some of the premium services of the hotel include free Wi-Fi services, e-mailing, socializing and browsing the web. Apart from this the hotel also provides quality laundry and housekeeping services that prove to be of great help for the customers. The hotel also provides various other services to attract customers. These premium services include indoor heated pool, an open fitness center and a world class spa. The hotel also caters to a variety of different dishes for the visitors. There are seven restaurants and bars and it possess the distinction of having one of the largest restaurants of the Hilton Hotels group. The open kitchen is unique and one of its kind in the country and displays the vivid nature of the Chinese cuisine and helps the tourists to gather a whole lot of information about Chinese food. The main aim of the following research is to determine the E-Marketing techniques that are implemented by the management of the mentioned hotel to gai n business reputation and increase the brand value of the hotel. The customers are offered a varied range of seafood that are an additional treat for the customers. E-Marketing E- Marketing is also termed as Internet Marketing, online marketing as well as referred to as digital marketing in some cases. E marketing has seen a huge rise in the recent years. E marketing is beneficial for the hotels in many different ways namely; Segmentation- Segmentation can help to manage the daily business of the hotel in an effective way. The management of Hilton hotels has been efficient to segment out the interest groups to make sure that there is provision for; Food and wine Monthly Newsletter Romance Outdoors Pets and many more as such. Integrating the e-mail- Integrating the e mail of the organization helps in a number of ways; Encourages the trend for online marketing Assist in tracking the metrics easily E mail helps the organization to understand the feedback of the customers The E marketing also drives the actions and profits of the organizations Email is also the cheapest form of marketin Starting a Campaign Hilton hotel is very much successful in its e marketing initiative because of the marketing campaign that has been started by them. Them management at the beginning searches for a particular group of people who are then segmented into different groups. Some such examples are; People who have been loyal to the hotel for at least three year Customers who did not afford the services of the hotel at any time and People who have resided in the hotel for a single time Marketing initiatives Customer Relationship Management and E-marketing: The viewpoint of the close customer familiarity might lower or reduce the marketing expenditures and augment sales through closer affiliations and increased satisfaction. For this to take place, the overall Hilton hotel chain need to cooperate in the compilation, management and propagation of the information of customer- an exclusive and complex development (Ma, Gu, Wang, Hampson, 2017). They generally highlight the dilemma of data-ownership caused by the configuration of the lodging industry existing in Australia where the owners, the management organizations and brands cooperate in the properties operation. It is intrinsically difficult for these three units in sharing the data of customer. In addition to the factor of cooperating, they recurrently contend with each other that could restrict the successful implementation of CRM. These difficulties could be surmounted; CRM would best be working at the brand level. It is important to understand the ways a successful CRM depends on t he mining of the data. This process leads to difficult statistical techniques to the data of consumers in performing of tasks and might be important in better understanding and predicting behavior of guests. Value chain and E-marketing: Every movement within the process of physical value chain has an intrinsic information constituent. The quantity of information existing within the activities generally establishes, hotel like Hiltons course towards e-commerce. It has been highly observed that hotels with higher presence of information like Hilton would be implementing e-commerce at a faster rate than other organizations or hotels having minor information incidence. A hotel like Hilton has high information incidence, offering greater deal of service information through their website. Consumers also have suppleness in determining the product or service design using the website. Activities that comprises of the value chain activities are generally assumed by the company in producing and selling of the services and products. Certain activities performed within the value chain are about understanding of the needs of the consumers, procuring production materials, and after sales services like customer acre and products. Supply Chain Management and E-marketing: A mutual communication and a solid transportation are the keys in successful supply chain management. Managing of the relationships along with information making use of the electronic marketing helps each of the partners in supply chain in maintaining a competitive advantage for Hilton at marketplace. The bigger the role played by e-marketing in facilitating the communication process between the partners within supply chain, the bigger would be the advantages. For this motive, both the system of rapid communication along with shared database facet of electronic marketing plays significant role in the hotels efficient supply chain management (Gannon, Roper, Doherty, 2015). This combination facilitates partners of supply chain, inclusive of customer service representatives, restaurant managers and operations manager to get hold of information and communicate with each other 24 hours per day. Product/Service Development and E-marketing: There are certain benefits associated to internet marketing that can be used in businesses for various reasons (Ma, Gu, Wang, Hampson, 2017). E-marketing can be made use of in relation to the service development. For example, e-marketing provides a hotel with various sources that they can make use of in its development of service. This would ease things out as they are already being supplied with sources that are necessary, saving time for big hotels like Hilton. E-marketing enables big hotel groups in doing their own research work about anything going about in the industry and being able to find lot of customers and that sort of services are generally liked by the customers. Analysis of marketing initiatives with variation from one CSF to other: Guest Satisfaction and e-CRM: As the contemporary hospitality industry expands in including more vacation rentals, hotels are fundamentally keeping up with the present trends. Hilton has been revamping its services in setting themselves apart from certain other sorts of accommodation, becoming savvier towards technology and of personalized nature. Customers have started valuing experiences connecting them to the local culture wherever Hilton is existing and associating them to the regional responsiveness. The Hilton Orlando supports farm-to-fork attitude at its premiere restaurant, making use of the components within the radius of 100-mile and stressing on regional flavors. Hilton is making use of innovative technologies in gaining loyalty of customers and creating satisfaction for guests and boosting its total revenue. Guests who are digitally enabled are more interested in virtual tours and digital check-ins. Using data from the histories of customers, Hilton has been improving personalized experiences for guests around temperature, lighting and refreshments. Comprehensive apps of mobiles are facilitating guests in streamlining cumbersome procedures and minimizing the time for check-in. Human Resource factors and e-CRM: Employees are stated to be important assets along with primary supports of profitable business for Hilton. The system of CRM is only being used in managing the clients along with customers, with most HR managers using technologies of CRM for handling of the companys human capital. A technique of profile management is being used in managing profiles of the employees containing overall employees related information that is being exposed to the employees in HRIS tool. The human resource managers of Hilton have the zeal in furnishing response and offer letters online to fresh candidates (Bilgihan Bujisic, 2015). Online alters are being produced whenever the employees have something outstanding. For example, Hilton employees are used to getting alerts mechanically while completing any survey or renewal of any software. The HRM managers also go for online schedules of the meetings and notifications being send routinely to all the staffs and employees informing them for being present in th e meeting. Managerial competency and e-CRM: Managerial discretion is one of the most critical success factors to the success of the CRM in hotels. However in contrast to the popular beliefs of the CRM policies the managers as well as the officers of the hotel are least involved in the decision making process. Environments play a crucial role to the part of managers (Fadda Srensen, 2017). There are different scopes for the managers of the hotels in some of the areas to experiment with e-CRM whereas in other areas such options are not available to the managers. In the case of Hilton the managers gets the opportunity to experiment with such tools as because the management is always in search of innovative measures to make sure that the hotel turns out to be the very best in terms of performance. Apart from such discretions the managers makes significant contributions to the organizational growth of the hotels. With the help of e-CRMs they tend to establish a proper relationship with the customers and provide high quality service to them. Each and every manager of different hotels have their own personal decisions that determines the different investment programs undertaken by the management of the hotel. The managers of Hilton ensure that they do not take unnecessary risks which may have an impact on the performance levels of the hotel. The organizational discretionary powers of the managers help large hotels like Hilton to make sure that they effectively follow the organizational strategies to bring success to the organization. Technological aspects The growing presence of the internet has made it one of the essential media of marketing communication. For gaining competitive advantage, Hilton has acted according to the recent trend of promoting its services through websites and mobile applications. It provides information to the internal and external publics at one click from any place of the world (Fraj, Matute, Melero, 2015). Legal aspects The hoteliers of Hilton need to adopt and implement creative marketing tools. With an increasing growth in the e- marketing strategies and the distribution channels, there is not much known about the effectiveness. It is important to build good rapport with the guests and expand the brands online presence. Ethical aspects To throw light on the ethical aspects of hotel industries it should be taken into consideration that if the necessary standards are not maintained that there is a chance that the hotel might lose its customers. The information provided through e- marketing should be authentic and not misguide the customers (Fadda Srensen, 2017). Global aspects The global aspects are a combination of all the other factors. Hotel Hilton is an internationally acclaimed hotel which needs to look into the overall services of the customers. They have an updated system of e-marketing services which cater to the needs of the customers 24*7. Social networking aspects Social network had a large impact on the hospitality sector with the enhancement of online reviews. Hilton customers can go online to research for their suitable accommodations and the primary attractions nearby. They can also contact with the hot(Fadda Srensen, 2017)el for necessary query and thus the promotion can also be done online. Impact of internet on consumer behavior Internet has played a pivotal role in e- marketing. The easy accessibility at a cheap rate of transactions has increased the bargaining power of the customers with a strong global competition. The introduction of internet in the marketing level has helped in bringing new prospects for the company. E- Marketing is also a cost and time saving tool for the marketers in the corporate marketing strategy. In the case of Hilton, the internet marketing deals with the promotional mix of the hotel and its online services. The basic benefit of the e- marketing is the number of options available to the customers for a specific product category(Ma, Gu, Wang, Hampson, 2017). The Hilton group totally makes use of these e- marketing strategies. The low searching cost associated with the online activities provides a scope of several alternatives to the customers which would not have been possible otherwise. E- marketing is grabbing the attention of the marketers to extend the information services and considering more significant strategies for the hotel to promote and interact with the customers through online advertising. With the e- marketing strategies the hotel authorities enable direct communication with the customers; offer a number of alternatives to the customers and stakeholders; store safely a large amount of information at a very low cost; provide intense and cheap ways to search, arrange and disseminate information; serve as an effective digital medium (Ma, Gu, Wang, Hampson, 2017). Online distribution Hilton hotels have introduced a new electronic and online distribution strategy which has integrated the elements such as price, enhancing brand websites and the chosen stakeholders online programs. Due to this strategy the brand standards of the hotel will call for the offering of constant rates at all the distribution channels, such as the proprietary websites of Hilton, their worldwide call centers, global distribution system directly through the hotel (Gannon, Roper, Doherty, 2015). The upgrades in the hotel websites included advanced hotel searches with respect to the city, airport, address or the prime attraction from a single webpage. The easy design features and the superior content with the profile and account accessibility of the hotel are among the improved version of the online distribution of the hotel. Moreover, the agreement between Hilton and Expedia Inc has reflected a direct combination with the central reservation system and the database of Expedia. The new design has been useful for the participating hotels to arrange their price and accommodations on Expedias website in a vibrant manner. The customers while booking also receive specific rewards for booking through online distribution channels mentioned above. Supply Dynamics There are very few organizations in the hospitality sector which provide premium services such as Hilton. They have the tradition of delivering end- to- end global supply chain solution. As they are an organization which deal with procurement worldwide, their focus is more on development and execution of the policies and norms to cater to the needs and demands of the guests. The Hilton Supply Management is totally owned by the Hilton Group which provides services in the properties of independent owners, real estate investors and the management companies (Leung, Xue, Bai, 2015). They intend to be the superior provider of hospitality services in any area that they operate in. As similar to the high standard set by the Hilton hotels, the Hilton Supply Management has also set a remarkable standard for contributing to the international hospitality sector with an outstanding procurement solutions and an operational mentality arriving from the rich legacy in hospitality. The experts in the core of service industry set this hotel apart from the other general hotels. Opportunities and threats of hotel Opportunities Threats Their mission is to be the top international hospitality organization with respect to guests, team members and owners HILTON as per its name take care of hospitality, integrity, leadership, teamwork, ownership and now They have high potential in the upcoming markets Innovation in customer services and improved use of technology Growth of internet reservation methods having an impact on profitability Share of total shareholder returns is below average level Loss of foreign currency exchange Entry of competitors Stagnant growth Economic and political disturbance(Bilgihan Bujisic, 2015) E- Mail Marketing E-mail marketing is defined as the marketing that is conducted by an organization to promote its goods and services. However in broader perspectives it can be defined as the most effective tool for the management of Human Resource. E-Mail marketing segment comprises of websites, social media, blogs and many other different internet sources. Personal groups of customers can be targeted or even individuals can also be targeted. Through e mail marketing customers are offered special deals that attract them and increases their trust towards the organization. The most useful part of these e- Mail marketing is that it is the most cheapest and the cost effective form of marketing as because no promotion is needed to be done to carry on such marketing. E-Mail marketing turns out to be friendlier once it is integrated with social media. Such integration helps the management of the hotels to easily search for the potential customers and approach them personally (Bilgihan Bujisic, 2015). The m anagement of Hilton Hotels has implemented and integrated a proper e mail marketing plan to make sure that they constantly keep in touch with their loyal and reliable customers as well as approaching new customers with a varied range of offers. Conclusion The research has been effective to achieve all its objectives. The discussion of the different sources of e marketing initiatives in the following research has helped it to become compact in nature. After a thorough analysis of the following research the readers will be able to gain a clear understanding of the procedures followed by the large hotels to attract customers through the use of the latest e marketing techniques. Hilton hotel has effected different changes to make sure that the organization meets all the necessary standards to maintain the following and make sure that the use of online marketing helps them to have a degree of competitive advantage in the market. Bibliography Bilgihan, A., Bujisic, M. (2015). 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